Bringing Marketing, Creative Vision, and Brand Storytelling to Life
Hi, I'm Mariel! I'm a marketing professional passionate about bringing brands to life through creative strategy, content, and storytelling. Through my experience in luxury retail, brand marketing, and digital communications, I've developed campaigns and content that connect with audiences, strengthen brand identity, and support meaningful customer experiences. I enjoy turning creative ideas into impactful marketing initiatives that blend creativity with strategy.
Get to Know Me
Originally from Ridgewood, New Jersey, I earned a Bachelor of Science in Marketing from Providence College and recently completed my MBA with a concentration in Digital Marketing.
Throughout my academic and professional experiences, I've developed a passion for social media, content creation, and brand storytelling. From creating lifestyle content and supporting marketing campaigns to producing visuals for luxury retail and brands, I've learned how to create engaging content that connects with audiences and strengthens brand identity.
My experience spans luxury retail, social media marketing, event marketing, and brand partnerships, where I've captured authentic moments, developed photo and video content, and supported campaigns from concept to execution. I enjoy combining creativity with strategy to create content that feels intentional, on-brand, and culturally relevant. I'm passionate about bringing brands to life through visual storytelling and creating content that inspires people to engage, share, and connect.
My Background
American Dream
At American Dream, in East Rutherford, N.J., I gained hands-on experience in both marketing and event planning within a large-scale retail and entertainment environment. I supported the execution of major events, including fashion shows, concerts, and specialty conventions, while also contributing to marketing initiatives through market research, competitive analysis, and content creation. This experience strengthened my ability to work in fast-paced settings, collaborate across teams, and develop strategies that enhance brand visibility and audience engagement.
Education
I am currently pursuing my MBA in Digital Marketing at Providence College, where I am strengthening my skills in data-driven strategy and digital marketing. I previously earned my Bachelor’s degree in Marketing from Providence College, building a strong foundation in consumer insights and brand development.
Providence College Extracurriculars
Through my involvement at Providence College, I have gained hands-on experience in marketing, communications, and event operations. As a Graduate Assistant in Student Engagement and Leadership, I manage social media and communications initiatives, including overseeing a platform with over 12.2K followers and developing data-driven strategies to increase engagement. In addition, through my role as a Game Day Assistant in Athletic Marketing, I have supported promotional initiatives, sponsorship activations, and fan engagement efforts for Division I athletic events. These experiences have enhanced my ability to develop strategic content, analyze performance metrics, and contribute to marketing initiatives.
LoveShackFancy Key Holder
As a Key Holder at LoveShackFancy, I help deliver a luxury retail experience while supporting day-to-day store operations. Working in a fast-paced fashion environment has strengthened my understanding of consumer preferences, emerging trends, and the importance of creating meaningful connections with customers.
Beyond my retail role, I have expanded my experience in fashion and social media by creating content for the Sag Harbor boutique and supporting the brand’s Social Media team during New York Fashion Week for the debut of the Spring 2027 Collection. I assisted with capturing behind-the-scenes and runway content and filmed, edited, and published content to LoveShackFancy’s official TikTok. These experiences have strengthened my ability to create engaging, on-brand content in fast-paced fashion environments.
Past Projects
For this post, I modeled, selected caresoul images, curated the caption, and posted to the official @americandream Instagram account.
LoveShackFancy NYFW Spring 2027 Show
For this event, I helped film, edit, and post social media content from LoveShackFancy's Spring 2027 New York Fashion Week Show.
Instagram Analytics Spreadsheet
Ongoing analytics project analyzing Instagram performance for @pcfriarlife, tracking engagement trends, audience behavior, and content effectiveness to inform strategy and optimize growthI filmed, edited, and posted this content to LoveShackFancy’s official TikTok page, using the apps CapCut and Tezza for editing.
A comprehensive Run of Show (ROS) developed for a brand launch event hosted at a confidential venue. I worked in collaboration with the event team to plan, coordinate, and successfully execute the event
A collection of personal content that showcases my passion for photography, product styling, and visual storytelling. Through creating lifestyle imagery and short-form content, I enjoy experimenting with creative concepts, creative direction, and current social media trends while building engaging, brand-inspired content.
Mental Health Awareness Month Campaign
A month-long Mental Health Awareness campaign focused on student well-being and academic support. I created the campaign’s visual identity, including the original logo (bottom left corner), and developed content to encourage students to utilize campus resources.
A collection of digital content created for LoveShackFancy's social media platforms. I photographed, styled, and merchandised product displays to showcase seasonal collections while maintaining the brand's aesthetic. Through content creation and visual storytelling, I helped drive customer engagement and highlight new arrivals across digital channels.
In-depth competitor analysis for a large-scale experiential retail development.
I filmed, edited, and posted this content to LoveShackFancy’s official TikTok page.
I filmed, edited, and posted this transition-focused video to LoveShackFancy’s official TikTok page.
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